Student Research Opportunities Program
Corporate social responsibility (CSR) is the “context-specific organizational actions and policies that take into account stakeholders’ expectations and the triple bottom line of economic, social, and environmental performance” (Aguinis & Glavas, 2012). Businesses using the CSR model engage in or work towards bettering society in three spaces: the environment, social welfare, and governance (ESG's). We want to see how this model is communicated among stakeholders, and if this social mission is fully integrated into the practices and workspaces of YUM! Brands.
Reuss, Lauren and Haugen, Jenna, "Becoming Their Authentic: The Shift in Corporate ESG Reporting" (2021). Undergraduate Research Events. 23.