Date on Master's Thesis/Doctoral Dissertation
Committee Co-Chair (if applicable)
content analysis; stereotypes; black women; Mammy; Jezebel; Sapphire
The purpose of this study is to answer how Scandal reconfirms the negative stereotypes of black women. Scandal’s leading character, Olivia Pope, embodies the Mammy, the Jezebel, and the Sapphire. These stereotypes were invented during slavery and still used today to justify the current racial and gendered oppression of Black women. A linkage between the stereotypes and Olivia Pope’s character will be made based on an analysis of the television show. A random sampling approach was used to select a total of 14 episodes. Each of the 14 episodes were carefully examined for examples of Mammy-like, Jezebel-like, and Sapphire-like behaviors. My findings reveal that Olivia Pope is depicted as the caregiving Mammy, the hypersexual Jezebel, and the angry Sapphire. Finally, it is essential to question how black female television characters reconfirm negative stereotypes because depicting Black women as Mammies, Jezebels, and Sapphires is one way that keeps them oppressed.
Golder, Chelsy LeAnn, "A content analysis of Olivia Pope: how scandal reconfirms the negative stereotypes of black women." (2020). Electronic Theses and Dissertations. Paper 3471.
Retrieved from https://ir.library.louisville.edu/etd/3471