Authors

John A. Muffo

Market Segmentation in Higher Education: A Case Study

Abstract

A survey of applicants accepted to a major research university who chose to enroll elsewhere revealed that the respondents generally were motivated by noneconomic considerations. Among the most sought-after applicants, however, academic scholarships and other forms of financial aid were more likely to have influenced the applicants' college choice process, putting the institution with minimal non-need-based financial aid at a competitive disadvantage.

Recommended Citation

Muffo, John A. (1987) "Market Segmentation in Higher Education: A Case Study," Journal of Student Financial Aid: Vol. 17 : Iss. 3 , Article 3.
DOI: https://doi.org/10.55504/0884-9153.1446
Available at: https://ir.library.louisville.edu/jsfa/vol17/iss3/3