Authors

Erik C. Ness
Adam J.A. Lips

Marketing Merit Aid: The Response of Flagship Campuses to State Merit Aid Programs

Abstract

This article identifies the conundrum that exists between removing financial access barriers to college and the student recipients’ inability to sustain reenrollment. After reviewing the findings of 7 research studies related to the impact of financial aid on persistence, the article concludes with a discussion of possible intervention strategies to employ in conjunction with financial aid packages.

Recommended Citation

Ness, Erik C. and Lips, Adam J.A. (2011) "Marketing Merit Aid: The Response of Flagship Campuses to State Merit Aid Programs," Journal of Student Financial Aid: Vol. 41 : Iss. 1 , Article 1.
DOI: https://doi.org/10.55504/0884-9153.1015
Available at: https://ir.library.louisville.edu/jsfa/vol41/iss1/1