Authors

Michael S. Harris
Bradley Barnes

Branding Access Through the Carolina Covenant: Fostering Institutional Image and Brand

Abstract

The study demonstrates the ability of financial aid to serve as a key component of institutional image and improve a university’s competitive position while also ensuring the access benefits inherent in supporting low-income students. The implications of this work provide an additional rationale for increasing financial aid budgets and substantiate proof of the market’s ability to improve access.

Recommended Citation

Harris, Michael S. and Barnes, Bradley (2011) "Branding Access Through the Carolina Covenant: Fostering Institutional Image and Brand," Journal of Student Financial Aid: Vol. 41 : Iss. 2 , Article 3.
DOI: https://doi.org/10.55504/0884-9153.1021
Available at: https://ir.library.louisville.edu/jsfa/vol41/iss2/3